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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
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Vrije Universiteit University, Amsterdam

Similarity in Employees’ Appearance

How much a person believes that a particular set of employees share a common physical appearance is measured with three items.  The statements are phrased generally and do not specify what attributes appear to be similar.