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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Similarity in Employees’ Appearance

How much a person believes that a particular set of employees share a common physical appearance is measured with three items.  The statements are phrased generally and do not specify what attributes appear to be similar.