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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Sincerity of the Salesperson

Four, seven-point bi-polar adjectives are used to measure a customer's attitude about a particular salesperson with the emphasis on the degree to which the salesperson was viewed as being honest rather than manipulative.