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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Sincerity of the Sponsor

The scale is composed of three, seven-point Likert type statements measuring a person's attitude about a company's reasons for sponsoring an event, the emphasis being on the opinion that the sponsor genuinely has the "best interest" of the event in mind.