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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Sincerity of the Sponsor

The scale is composed of three, seven-point Likert type statements measuring a person's attitude about a company's reasons for sponsoring an event, the emphasis being on the opinion that the sponsor genuinely has the "best interest" of the event in mind.