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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Size (General)

With three, seven-point semantic differentials, the scale measures how large or small an object is perceived to be.  The scale is considered general because it appears like it could be used for evaluating a wide variety of stimuli.

Key Words