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Marshfield Clinic Research Foundation

Smartphone In-Store Usage for Product Information

A consumer’s likelihood of using a smartphone in a store when searching for product and price information is measured with five, seven-point items.

Key Words

behavioral, product, phone, search, shopping, store

Newest Scale Reviews

Personal Data Disclosure Benefits

The belief that providing personal information to a specific entity such as a website has... read more »

Personal Data Disclosure Risks

Composed of four, seven-point Likert-type items, the scale measures a person’s belief that... read more »

Privacy Concerns About the Website

The scale has four, seven-point Likert-type items that measure the level of concern a person has... read more »

Willingness to Provide Personal Information

A person’s willingness to share three types of personal information (demographic,... read more »

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