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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Smartphone In-Store Usage for Product Information

A consumer’s likelihood of using a smartphone in a store when searching for product and price information is measured with five, seven-point items.