Find reliable measures for use in your questionnaires. Search Now
Testimonial
The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation
Smartphone In-Store Usage for Product Information
A consumer’s likelihood of using a smartphone in a store when searching for product and price information is measured with five, seven-point items.