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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Smoking-Related Beliefs (Negative)

Six, seven-point Likert-type items are used to measure several negative beliefs a person has about smoking.  The items refer not only to the direct effects that the behavior may have on the smoker but also to the indirect effects that the smoke may have on children.