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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Sociability

How popular and friendly a person appears to be is measured using three semantic differentials.  As used by Fisher and Ma (2014), the judgement is made regarding someone else rather than oneself.