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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Social Acceptance Importance

Four, five point statements are used to measure the degree of importance a person places on being accepted by others his/her own age. Given the phrasing of several of the items, especially #3, the scale is most appropriate for use with teenagers.