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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Social Acceptance of Smoking

The scale has five, five point statements and measures the degree to which a person believes that smoking is acceptable and, in fact, is attractive to his/her circle of friends. Given the phrasing of items #4 and #5, the scale is most appropriate for teens. The scale was called severity of social disapproval risks by Pechmann et al. (2003).