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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Social Acceptance of Smoking

The scale has five, five point statements and measures the degree to which a person believes that smoking is acceptable and, in fact, is attractive to his/her circle of friends. Given the phrasing of items #4 and #5, the scale is most appropriate for teens. The scale was called severity of social disapproval risks by Pechmann et al. (2003).