Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.

Krista Holt

Senior Director, Research & Design, Vital Findings

Social Categorization Within the Community

With three-items, the scale measures how much a person knows who is socially superior or inferior to him- or herself in a particular community

Key Words

social, community, status, superiority, structure

Newest Scale Reviews

Brand Anthropomorphism (Supportive)

How much a consumer views a particular brand as having the human-like quality of being helpful,... read more »

Brand Authenticity

The extent to which a brand is viewed as authentic and credible is measured with three, nine-... read more »

Brand Exclusivity

Four, seven-point items measure how much a person believes that a branded product gives owners a... read more »

Brand Loyalty

Five, seven-point Likert-type items measure a consumer’s commitment to buy a particular... read more »

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