Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Social Distance with the Mentally Ill
The degree to which a person is willing to engage in close, social behaviors with respect to a person (unspecified) who has a mental illness is measured with five, nine-point Likert-type items.
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