This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Social Presentation Concern
Using three, 10 point questions, this scale measures the degree to which a person thought about how he/she was being evaluated by a particular person with whom he/she had interacted. In this case, “evaluation” is meant more in the sense of being “sized-up” or judged rather than formal testing or professional diagnosis.
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