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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Socialness of the Object

Five, seven-point items are used to describe how "social" an object is. While the scale appears to be amenable for use with reference to a person, it was made for use with a website, thus, it may make most sense when used with non-human objects that are intended to have human-like qualities such as interactivity and protocol usage.