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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Softness of the Object

Six, eleven-point unit-polar items are used to measure how soft and pleasing an object is judged to be.  The scale appears to most useful when measuring a sensation associated with the sense of touch.