You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Sophistication

The scale has four, nine-point bi-polar adjectives that measure how much a person views an object as having a personality-like image characterized by traits related to social superiority and attractiveness.