Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Sophistication

The scale has four, nine-point bi-polar adjectives that measure how much a person views an object as having a personality-like image characterized by traits related to social superiority and attractiveness.

Key Words

attitudes, social, image, status, superiority, attractiveness

Newest Scale Reviews

Attitude Toward the Charity’s Financial Needs

The scale uses three, seven-point Likert-type items to measure how much a person believes that a... read more »

Charitability (General)

How generous and helpful something is considered to be based upon a donation it has made... read more »

Donation Effort

The extent to which an individual or company has put a lot of thought, work, and sacrifice into... read more »

Donation Likelihood

A person’s expressed likelihood of giving money to a particular charity is measured using... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

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