Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Spatial Presence (Product)

The Likert scale has eight, five-point items that measure how much a person has had an experience in a virtual environment which allowed interaction with a simulated representation of a product.

Key Words

perception, product, reality, image, interaction

Newest Scale Reviews

Ethnicity of the Person in the Ad

Using three, seven-point items, the scale measures the extent to which a viewer believes that a... read more »

Digestion Capability

The belief that one’s body can easily digest the foods he/she eats is measured with three... read more »

Smartphone In-Store Usage for Product Information

A consumer’s likelihood of using a smartphone in a store when searching for product and... read more »

Anticipated Spousal Disapproval

Three, seven-point items measure how much a person expects that his/her spouse would disagree if... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

You are here