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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Speed

Three, nine point semantic differentials are used to measure how quickly something appears to have occurred. Subjects in the studies by Gorn et al. (2004) described how fast they thought certain web pages had downloaded. The scale was referred to as perceived quickness.