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Scale Reviews

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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Status of the Restaurant

The extent to which a person believes that a restaurant is very special and has more social status than other restaurants is measured using seven-point, Likert-type items.  A two- and a four-item version are provided.