The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Store Atmosphere
Four, seven-point Likert-type items are used to measure the degree to which a shopper believes that the inside of a particular physical space (such as a store) is unpleasant for a variety of reasons.
Key Words