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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Store Attribute Importance

The importance of certain store characteristics in selecting where to shop for a product in a specified category is measured. In general, the items appear to be related to the perceived status or quality of a store.  The scale is composed of five, five-point items.