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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Store Attribute Importance

The importance of certain store characteristics in selecting where to shop for a product in a specified category is measured. In general, the items appear to be related to the perceived status or quality of a store.  The scale is composed of five, five-point items.