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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Store Design

A four item, seven point Likert-type scale is used to measure the degree to which a customer holds positive perceptions of a retail store's facilities, particularly with regard to interior design factors such as color scheme and organization of merchandise.