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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Store Design

A four item, seven point Likert-type scale is used to measure the degree to which a customer holds positive perceptions of a retail store's facilities, particularly with regard to interior design factors such as color scheme and organization of merchandise.