Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Store Design (Attractiveness)
Five short phrases with a seven-point Likert-type response format are used to measure how nice and pleasant looking a store is where an order was placed.
Key Words