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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Store Design (Cramped)

The scale measures how much a shopper believes that a store’s layout and shelving do not provide customers with enough space.  Three, seven-point Likert-type items compose the measure.