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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Store Design (Cramped)

The scale measures how much a shopper believes that a store’s layout and shelving do not provide customers with enough space.  Three, seven-point Likert-type items compose the measure.