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Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Store Design (Cramped)

The scale measures how much a shopper believes that a store’s layout and shelving do not provide customers with enough space.  Three, seven-point Likert-type items compose the measure.