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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Store Design (Interior Layout)

The degree to which a person likes a store’s interior is measured with six, seven-point Likert-type items.  The emphasis is on visual attractiveness and layout.