The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Store Design (Ordering Costs)
With five short phrases and a seven-point Likert-type response format, the scale measures the extent to which a customer believes a store where an order was placed appears to be convenient to use based on such things as low time and effort ordering costs.
Key Words