You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Substitutability of a Shared vs. Owned Product

Three, six-point Likert-type items measure a person's belief that a product that is shared with others is just as good as one that is personally owned.