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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Supply Control (Electricity)

Three, seven-point Likert-type statements are used to measure the extent to which a consumer is unwilling to let his/her electrical supplier control the amount of the power that his/her household receives.