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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Suspensefulness of the Object

Three, five-point Likert-type items are used in the scale to measure the degree to which a person was not certain of an event's ending when it was occurring and was interested to find out what would happen.  The items seem to be amenable for use with a TV program, an advertisement, an election, or a variety of other things as well.