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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Switching Costs (Setup)

The scale has four, five-point Likert-type items that assess the degree to which a person believes that changing service providers will require time and effort in order to initiate the relationship with the new provider.