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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Switching Costs (Uncertainty)

The likelihood of receiving lower service quality if one switches from one provider to another is measured with three, five-point Likert-type items.