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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Symbolic Embeddedness (Love)

The scale has three items and measures the degree to which a person thinks the production process for a product gave it a sense of love.  Two slightly different versions of the scale are provided in this review.  They are similar in the statements but differ in their response formats.  One is a Likert-type scale that is useful for measuring one product/brand while the other is for comparing two products/brands.