You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Sympathy

Seven-point uni-polar items are used in this scale to measure the degree to which a person reports experiencing an emotion composed of distressed and altruistic sorts of feelings.