The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Tangibility (Physical)
Three, nine-point Likert-type items are used to measure the degree to which a person believes that something such as a good or service has a physical presence and can be accessed via the human senses. As used by Laroche et al. (2005), the items were reverse-coded so that the scale became a measure of intangibility.
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