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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Task Enjoyment

The scale uses three, seven-point items to measure the degree to which a person believes a particular task in which he/she has participated was fun and interesting.

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