You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Team Preference

The extent to which a person says he/she will be excited about a particular sports team beating another team it is playing against and the likelihood he/she will engage in behaviors to express support for the team during the event is measured with four, nine-point items.  The scale items are flexible for sporting events which have two teams playing against each other or when the researcher’s desire is to focus only on two of several teams in a multi-team event such as the Olympics.