You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Telepresence (Website)

The scale is composed of eight, seven-point Likert-type items that measure the degree to which a person has the sense of being at/in (presence) a remote/virtual environment (tele). Thus, afterwards the person is left with a feeling of having been psychologically transported to a "world" created at a website such that for a time it was as if they were there rather than the physical place where the viewing was done (home, office).