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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Time Pressure

This five-item, six-point, Likert-type scale measures a person's desire to minimize the time spent on common activities and was referred to as time spent in everyday activities by Dickerson and Gentry (1983).