You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Time Use (Polychronic Behavior)

This four-item, five-point, Likert-type scale is intended to measure the degree to which a person engages in multiple activities simultaneously. This behavior is referred to as polychronic time use. The statements in the scale are general and not activity specific.