Scale Reviews

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Marshfield Clinic Research Foundation

Transaction Utility

Four, seven-point semantic differentials are used to measure the degree to which a product is viewed as being priced substantially higher than what was expected. The product examined by Urbany and colleagues (1997) was an apartment.

Key Words

attitudes, value, price, expectations, expensive, appropriateness

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The extent to which a consumer has an emotional bond and kinship with a particular brand is... read more »

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With four, seven-point items, the scale measures how much better the most recent model of a... read more »

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The compatibility of a brand and a cause-related organization having some sort of partnership is... read more »

Variety-Seeking Tendency (Brands)

This three item, seven-point Likert-type scale measures the degree to which a customer gets... read more »

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