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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Transaction Utility

Four, seven-point semantic differentials are used to measure the degree to which a product is viewed as being priced substantially higher than what was expected. The product examined by Urbany and colleagues (1997) was an apartment.