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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.

Dr. Ingmar Leijen

Vrije Universiteit University, Amsterdam

Travel Intention

A person’s stated likelihood of traveling to a particular place is measured with four, eleven-point items.

Key Words

behavioral, intention, travel, vacation

Newest Scale Reviews

Travel Intention

A person’s stated likelihood of traveling to a particular place is measured with four,... read more »

Avoidance of Large Food Businesses

Four, seven-point Likert-type items are used to measure a consumer’s negative attitude... read more »

Understanding the Company’s Business

The extent to which a person believes that he/she knows what a company does and can describe... read more »

Child Labor Importance in Purchase Decisions

The extent to which the use of child labor by companies affects one’s choice of which... read more »

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The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.