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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Trust in the Company's Benevolence

The scale is composed of five, five-point Likert-type items that measure the degree to which a business has the customer's best interest at heart.