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Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Trust in the Retailer

The degree to which a person believes a particular retailer could be reliable and depended upon is measured with four, nine-point Likert-type items.