Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Trust in the Retailer

The level of confidence a person has in a particular retailer and belief in its reliability is measured with five, seven-point Likert-type items.

Key Words

attitudes, trust, retailer, reliability, confidence

Newest Scale Reviews

Personal Data Disclosure Benefits

The belief that providing personal information to a specific entity such as a website has... read more »

Personal Data Disclosure Risks

Composed of four, seven-point Likert-type items, the scale measures a person’s belief that... read more »

Privacy Concerns About the Website

The scale has four, seven-point Likert-type items that measure the level of concern a person has... read more »

Willingness to Provide Personal Information

A person’s willingness to share three types of personal information (demographic,... read more »

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