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Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Trust in the Salesperson

The scale has six items that are used to measure the degree to which a customer believes a particular salesperson is competent and has high integrity.