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Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Trust in the Service Provider

A person's belief that a particular vendor is dependable and trustworthy is measured in this scale with eight, seven-point Likert-type statements. The scale was used by Harris and Goode (2004) with online stores but it appears to be appropriate for use a variety of vendors that provide both goods and services.