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Scale Reviews

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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Trust in the Service Provider

A person's belief that a particular vendor is dependable and trustworthy is measured in this scale with eight, seven-point Likert-type statements. The scale was used by Harris and Goode (2004) with online stores but it appears to be appropriate for use a variety of vendors that provide both goods and services.