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Scale Reviews

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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Trust in the Third-Party Label

The level of trust a person has in a third party label on a package and the party sponsoring it that attests to an aspect of the product’s quality is measured using six, seven-point Likert-type items.