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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

TV Programming (Broadcasters' Responsibilities)

The scale is composed of nine, five-point Likert-type items intended to measure the extent to which a person believes that television broadcasters should be proactive in controlling the programming, including commercials, that are aimed at children.