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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

TV Programming (Broadcasters' Responsibilities)

The scale is composed of nine, five-point Likert-type items intended to measure the extent to which a person believes that television broadcasters should be proactive in controlling the programming, including commercials, that are aimed at children.