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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

TV Programming (Need For Government Regulation)

The extent to which a person believes that there is a need for government regulation of programming (including commercials) aimed at children is measured by nine, five-point Likert-type items.