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Marshfield Clinic Research Foundation

TV Programming (Need For Independent Regulation)

The scale is composed of five, five-point Likert-type items intended to measure the extent to which a person believes that there is a need for an organization, independent of parties involved in marketing products, to control television programming aimed at children. As one of the items indicates, the independent organization is envisioned as being composed of parents, educators, and broadcasters; government is not specifically mentioned.  A separate scale was developed by Walsh, Laczniak, and Carlson (1998) for that.