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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

TV Viewing (Attention)

Five Likert-type statements measure the relative degree to which a person focuses on programs when watching television or, instead, pays attention to something else.