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TV Viewing (Attention)

Five Likert-type statements measure the relative degree to which a person focuses on programs when watching television or, instead, pays attention to something else.

Key Words

behavioral, viewers, television, lifestyle, attention

Newest Scale Reviews

Attitude Toward the Charity’s Financial Needs

The scale uses three, seven-point Likert-type items to measure how much a person believes that a... read more »

Charitability (General)

How generous and helpful something is considered to be based upon a donation it has made... read more »

Donation Effort

The extent to which an individual or company has put a lot of thought, work, and sacrifice into... read more »

Donation Likelihood

A person’s expressed likelihood of giving money to a particular charity is measured using... read more »

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